<aside> 💌 Competitor research is important so you can determine how to stand out.

To understand your competition, start with a Google search using terms your customers might use to find their products. List down the top ten competitors to see who you're up against. Check out their websites to learn what they sell, how much they charge, and how they describe their products to attract buyers. Take a look at their social media to see how active they are and how they connect with their audience. Sign up for their newsletters with a separate email to look at their marketing emails and sales tactics. Also, use reviews to see how you can make a better product.

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• Who are the top 5-10 competitors in your niche?
• What products are your competitors offering? Note the range and types of products or services they sell, including any pricing information you can find.
• How do competitors describe their products or services? Pay attention to the language and key phrases they use to appeal to customers.
• What special deals, incentives, or bundles do your competitors offer? Look for any unique offers that make them stand out or attract customers. What price points do they offer?
• How do your competitors differentiate themselves from others in the market? Identify any unique selling points or approaches they use to set themselves apart.
• Do your competitors have a social media presence? If so, how active are they, and what kind of content do they post? Also, note the level of engagement and community response.
• Based on social media comments and interactions, what do customers appreciate or criticize about your competitors? This can give insight into areas where you could excel or improve.
• Do your competitors have any weaknesses or areas they're lacking in? Based on your SWOT analysis, pinpoint opportunities for you to capitalize on.
• After reviewing your competitors, what opportunities do you see for differentiating your product or service? Think about how you can leverage gaps in their offerings, marketing, or customer service to your advantage.